ABOUT US About Universal Trade & Investment Hub
Ethiopian Largest premier trade forum and events
Universal Trade & Investment Hub is a premier trade forum and event management company dedicated to organizing high-impact national and international business events. Our mission is to create platforms that foster trade, investment, and economic growth by connecting businesses, investors, policymakers, and industry leaders across Africa and beyond. Headquartered in Addis Ababa, Ethiopia, Capital city of Africa, we aim to position the country as a global business hub by hosting world-class trade exhibitions, investment forums, and networking events.
We provide a premier forum and events boutique specializing
in Business & Trade Exhibitions, Investment & Business
Forums, Conferences & Summits, Business Matchmaking &
Networking, Trade Missions & Delegations, Product Launches
& Promotional Events, Virtual & Hybrid Trade Events, and
Awards & Recognition Programs. Our commitment to the
highest standards of quality and support, combined with our
strategic implementation approach, sets us apart from the
rest.
OUR IMPACT Strategic Impact and Economic Benefits
Facilitating Knowledge Exchange & Innovation
We facilitate technology transfer and business innovation by showcasing cutting-edge models and fostering industry collaboration through public-private sector partnerships.
Expanding Trade & Export Opportunities
We drive the growth of Ethiopian exports by facilitating access to international markets and strategically diversifying trade partnerships to encompass new global regions.
Enhancing Infrastructure & Tourism
We boost tourism, improve business infrastructure, and strengthen connectivity by driving demand and investment in related sectors.
Facilitating Global Trade and Diversification
We promote Ethiopian exports by facilitating international market access and strategically diversify trade partnerships to encompass new global regions.
Core Services and Expertise Why Universal Trade & Investment Hub
Our mission is to create a premier platform where businesses can connect, collaborate, and expand across
borders. With a strategic base in Addis Ababa, Africa’s diplomatic hub, we leverage partnerships with key government institutions, trade organizations, and industry leaders to facilitate meaningful business engagements.
Business & Trade Exhibitions
This showcases a range of opportunities: international trade shows for global product and service exposure, industry-specific expos for focused engagement within key sectors, and B2B trade fairs to facilitate direct business connections.
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Business Matchmaking & Networking
We facilitate strategic business connections through B2B networking sessions, create platforms for trade negotiations with buyer-seller meetups, and showcase innovative startups to potential investors at pitch events.
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Investment & Business Forums
Our offerings include investment summits connecting investors with opportunities, economic and trade forums discussing key trends and policies, and bilateral/multilateral business meetings to strengthen international trade relations.
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Trade Missions & Delegations
Our tailored inbound and outbound trade missions and government/corporate delegations provide immersive opportunities to explore foreign markets and forge strong international business collaborations.
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Conferences & Summits
Our portfolio includes corporate and leadership conferences for high-level executives, policy and regulatory summits addressing trade and regulatory frameworks, and innovation and technology summits exploring emerging technologies and market trends.
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Product Launch & Promotional Events
Our corporate product showcases provide a dynamic platform for launching new offerings in carefully selected markets, complemented by strategic brand awareness campaigns designed to enhance market entry and strengthen overall positioning.
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Virtual & Hybrid Trade Events
We leverage cutting-edge digital platforms to deliver impactful online trade fairs and exhibitions, extending your global outreach and market presence, while our hybrid conferences and summits seamlessly integrate in-person and virtual participation to maximize accessibility and engagement for a wider audience.
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Awards & Recognition Programs
Our Business Excellence Awards program celebrates and recognizes the remarkable achievements of outstanding businesses and visionary leaders, while our Industry-Specific Awards shine a spotlight on and honor significant accomplishments within key sectors.
8OUR COMMITMENT TO EXCELLENCE
What makes us unique?
Universal Trade & Investment Hub founded to bridge the gap between African and global markets through high-impact trade exhibitions and business forums. Our mission is to create a premier platform where businesses can connect, collaborate, and expand across
borders. With a strategic base in Addis Ababa, Africa’s diplomatic hub, we leverage partnerships with key government institutions, trade organizations, and industry leaders to facilitate meaningful business engagements. Our commitment to excellence, innovation, and economic growth makes us the preferred partner for companies seeking to explore new opportunities across continents.
Our Partners & Stakeholders
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International Sponsors
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International Agents
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Countries Participate
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THE EXPERTS Our Team of Experts
Dr. Ewnetu Hailu (PhD)
Deputy Board Chairman
Dr. Ewnetu Hailu (PhD)
Deputy Board ChairmanDr. Ewnetu Hailu Tamene (PhD) is a visionary leader, transformative strategist, and advocate for personal and economic empowerment. With a diverse and impactful career spanning academia, research, entrepreneurship, and consultancy, he has dedicated his expertise to shaping business, education, and social development. As an Assistant Professor, Researcher, and Lecturer, Dr. Ewnetu has contributed significantly to knowledge creation and capacity building, mentoring future leaders and driving innovative research. His deep expertise as a Personal Development Trainer, Economic Development Specialist, Investment and Business Consultant, and Author has positioned him as a sought-after thought leader in fostering sustainable growth and strategic transformation. As the Founder and CEO of Ubuntu School of Life PLC, he pioneers groundbreaking initiatives in leadership, critical thinking, entrepreneurship, and mindset development, empowering individuals and organizations to reach their full potential. His passion for economic transformation and human capital development extends to advising high-impact investment ventures that bridge business, education, and social progress. Committed to lifelong learning and innovation, Dr.Ewnetu continues to lead transformative projects that inspire positive change in Ethiopia, Africa, and beyond.
Nathinael Gurmessa (MBA/ MSc)
Chief Executive Officer
Nathinael Gurmessa (MBA/ MSc)
Chief Executive Officer
Nathinael Gurmessa is a visionary entrepreneur, business leader, and strategy consultant with a strong background in academia, banking, business and investment. He had worked at Development bank of Ethiopia and St.MaryUniversity as a lecturer. Holding both an MSc in Finance from Unity University and MBA in Project management from Ashland University, he has successfully transitioned from lecturing and banking into entrepreneurship and business arena.
As the Founder and CEO of Bavaria Investment group Pvt Ltd and NGC Consulting Firm, Nathinael has played a pivotal role in shaping investment opportunities and fostering business growth. His expertise spans corporate strategy, trade facilitation, and investment advisory, making him a key driver behind high-impact business initiatives with a deep passion for business innovation.Nathinael continues to lead transformative projects, including the establishment of Universal Trade Forum and Events Pvt Ltd, aimed at bridging markets and fostering global trade partnerships.
Segni Diriba (MSc)
Deputy Chief Executive Officer
Segni Diriba (MSc)
Deputy Chief Executive Officer
Segni Diriba Gari is a dynamic engineer and business leader with expertise in aviation, technology, and trade event management. He is the Deputy CEO of Universal Trade Forum and Events PLC and the head leader of the Africa-Asia Trade Fair. With a strong background in airframe specialization, computer engineering, and business management, he plays a key role in integrating technology solutions into both the aviation and business sectors.
Segni has successfully led airline maintenance operations, driven strategic improvements in corporate management. His leadership in project management has been instrumental in fostering economic partnerships between Africa and Asia. His ability to align operational efficiency with strategic vision makes him a key figure in the global trade and business landscape.
Elias Mekonnen (MBA/ MSc)
Chief Finance Officer
Elias Mekonnen (MBA/ MSc)
Chief Finance Officer
With over 20 years of extensive experience in finance, business consulting, corporate governance, and management, Elias Mekonnen is recognized as one of Ethiopia’s most prominent finance professionals. Throughout his distinguished career, he has advised leading organizations on strategic financial planning, organizational restructuring, and executive leadership development.
Elias is the founder of Elyas Management Consulting, a trusted advisory firm providing high-level consulting services to businesses, government entities, and international organizations. He currently serves as the Chief Finance Officer of the Africa-Asia Business Expo and Trade Fair, where he plays a pivotal role in financial strategy, partnership structuring, and capital mobilization for one of the continent’s most ambitious trade events.
He holds an MSc in Finance and an MBA from Addis Ababa University, combining deep technical expertise with a strategic management outlook.
Elias is known for his commitment to excellence, strong leadership, and his ability to drive financial innovation across industries.
Wubishet Birhanu (MBA/ MSc)
Chief Operation Officer
Wubishet Birhanu (MBA/ MSc)
Chief Operation Officer
Wubeshet Birhanu is an accomplished professional with expertise in project management, business consultancy, and academic instruction. He holds an MSc in Agricultural Economics from Haramaya University and is currently pursuing an MA in Project Management from Civil Service University. As the Managing Director of Zenith Consult and an associate consultant at the Ethiopian Management Institute, Wubeshet has led numerous feasibility studies, organizational assessments, and performance evaluations, particularly in the healthcare and manufacturing sectors.
His consultancy work spans a wide range of services, including developing business plans for import-export businesses and services, as well as conducting data analysis and evaluations. With certifications in project management, MEAL essentials, and green innovation, Wubeshet is highly skilled in driving innovation and growth. He has worked with organizations of all sizes, from small businesses to large enterprises, and has a deep understanding of the economic challenges and opportunities businesses face today. Additionally, as the Chief Operating Officer at Universal Trade Forum and Events, Wubeshet excels in overseeing operational strategies and streamlining processes, ensuring the organization’s efficiency and success in executing large-scale events and projects.
Ephrem Abera (MSc)
Manager, Marketing Department
Ephrem Abera (MSc)
Manager, Marketing Department
Ephrem Abera is an accomplished professional with extensive experience in economics, strategy, and marketing. He holds a Master’s degree in Development Economics and has served as a lecturer, manager, and real estate business and marketing consultant. Known for his strategic thinking and marketing expertise, Ephrem excels at crafting effective strategies and delivering innovative solutions, making him highly sought-after in his field.
Throughout his career, Ephrem has demonstrated a strong ability to navigate complex business environments, offering strategic insights that drive growth and enhance performance. His expertise in real estate and marketing has helped numerous businesses optimize their operations. Additionally, Ephrem is part of the leadership team at Universal Trade Forum and Events, where he leads the marketing department, overseeing strategic initiatives and ensuring successful execution of large-scale events and projects.
Girma Muleta (MSc)
Adviser, Strategy and Planning, Board Member
Girma Muleta (MSc)
Adviser, Strategy and Planning, Board MemberGirma Muleta (MSc) is a seasoned strategist and banking expert with extensive experience in corporate strategy and change management. He holds an MSc in Developmental Economics from St. Mary’s University. He has worked in strategic planning and monitoring at the Commercial Bank of Ethiopia and served as a lecturer at St. Mary’s University. Currently, he is the Director of Strategy and Change Management at Siinqee Bank S.C., where he also leads the Corporate Strategy Development project and manages the establishment of Siinqee Investment Bank. His expertise includes organizational leadership, business strategy, banking, and academia. At Universal Trade Forum and Events PLC, he serves as an advisor on strategy and planning, contributing to the success of the Asia-Africa Expo and Trade Fair2025/26.
Maregn Guta (MSc)
Adviser, finance and internal control, Board Member
Maregn Guta (MSc)
Adviser, finance and internal control, Board MemberMaregn Guta (MSc) holds a Master’s degree in Accounting and Finance from Alpha University. He has over 15 years of experience as a senior finance and development expert at the Development Bank of Ethiopia and currently serves as the Manager of Treasury and Fund Management. His expertise includes project finance, development finance, and banking, with a strong background in treasury management and financial advisory. Currently, he is the Finance and Internal Control Advisor at Universal Trade Forum and Events PLC, supporting the Asia-Africa Expo and Trade Fair 2025/26.
